SERRA was launched in partnership with EtonHouse – one of Singapore’s finest pre-schools. EtonHouse began its operations in 1995 and is an IB authorised World School that operates over 100 schools across Asia. Over 10,000 students from 61 nationalities study in its schools, and it is recognised as one of the most elite educational service providers on the continent. An international network partner of Reggio Emilia in Asia, EtonHouse also offers professional development courses for teachers in collaboration with Roehampton University, UK.

NG GIM CHOO – MD, EtonHouse Group
Founder of EtonHouse, she has a Master’s in Education Management and more than a decade’s experience setting up international schools and pre-schools.

JIMMY OH – Director, EtonHouse Group
A business development expert, Jimmy Oh has founded and managed several successful organisations across real estate, hospitality, electronics and other varied industries.

ROB STEWART – Principal-EtonHouse Broadrick, Singapore
and Director Strategic Planning (Education Services), EtonHouse Group With 25 years of experience as an educator with the Western Australian Department of Education, Rob Stewart’s areas of expertise include leadership skills enhancement and developing teaching and learning programmes.

The founders are backed by a prestigious and experienced academic leadership team.
Heather Conroy – Executive Director of Pedagogy
Ms Cheryl Kelly – Executive Principal, Etonhouse, China and Principal, Etonhouse, Broadrick
Ms Leanne Sunarya – Senior Pre-School Director, Etonhouse, Orchard
Josephyne Ho – Senior Pre-School Director, EtonHouse, Mountbatten, Singapore

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